DEVELOP AND IMPLEMENT A CAHSD REGIONAL MARKETING MEDIA PLAN FOR ALCHOHOL, TOBACCO, AND OTHER DRUG PREVENTION Attachment: SOO for CAHSD Marketing for ATOD Prevention final 2015.pdf 
Capital Area Human Services District
Solicitation: 89855302
Listing Information/Advertisement

CAHSD requests the following services to be addressed in submitted proposals:

a. Develop evidence-based and comprehensive ATOD health communication and social marketing campaign to support CAHSD programs and services based on current research in the field of behavioral health and health literacy supported by local consumer needs information.
b. Research and develop broadcast messages delivered through television, radio, print media and social media.
c. Purchase broadcast time or advertising space in print media, radio, and television.
d. Enhance CAHSD website and social media marketing to promote CAHSD programs and services (website is non-interactive).
e. Research and design use of brochures, flyers, posters to increase awareness about ATOD and to encourage positive health behaviors.
f. Develop project timeline outlining key tasks of the media campaign over the project period.
g. Summarize methodology to track results of the campaign. 
Proposer is expected to carry out campaign research, design and implementation in consultation with CAHSD.  Campaign products are expected to conform to standard technical requirements to ensure successful implementation.

Additional Notes/Requirements
Potential proposers should submit all questions in writing by email to the SOO Coordinator. Charlene Gillard, SOO Program Monitor Supervisor Email: Charlene.Gillard@LA.Gov Phone: 225-922-3827 Fax: 225-362-5310 Mailing Address: Capital Area Human Services District 4615 Government Street, Building 2 Baton Rouge, Louisiana 70806
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Creator Username: CAHSDSK
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Started: 03-Nov-2015 12:00:00 AM
Ends: 07-Dec-2015 04:00:00 PM ( Expired )
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UPDATE/ADDENDUM HISTORY
All updates/changes are listed below::
17-Nov-2015 03:31:10 PM
Response to Questions posted 11/17/2015
03-Nov-2015 02:04:24 PM
03-Nov-2015 01:27:43 PM